TAG Heuer Shifts Into High Gear With Revamped Carrera Lady Timepieces

Elegant and enduring, the Carrera Lady timepiece features a new design that enhances the entire 36 mm collection. From bold colours to the improved readability of the dial, the revamped Carrera Lady timepieces, available with a quartz or automatic movement, deftly combine performance and style. With their feminine flair and understated sophistication, any one of the new models in the Carrera Lady 36 mm collection will make the ideal accessory for the discerning and confident modern urban woman.

To capture the style and personality of the new Carrera Lady watches, the Swiss watchmaker arranged a photoshoot with model, actress and TAG Heuer Brand Ambassador Cara Delevingne. Fearless and feminine, Cara’s personality and reputation are a perfect complement to these contemporary products.

Cara commented: “For me a watch is not only a fashion accessory, it’s also something that reflects who you are and your way of life. In that regard, I like my watch to be daring, bold, and noticeable. The first thing you notice when you look at the Carrera watches is the design, the lines, the elegance without being too classic. I really like the touch of colour, the stainless steel bracelet, and how you can wear them with different looks throughout the day”.

Sophistication in the details

A glance at the dial reveals refined indexes and hands. The dial is available in white mother-of-pearl, purple, blue, grey and black, and is perfectly legible thanks to its markedly pure design. A seconds scale is printed on the flange around the dial, and is surrounded by either a smooth or diamond-set bezel. A final detail that sets the new Carrera Lady wristwatches apart from their predecessors is the date window at 3 o’clock – the frame boasts an intriguing trapezoidal shape, as opposed to the square shape of the original.

Polished and satin-finished style

The 36 mm stainless-steel timepieces now feature curved lugs that are fastened to a brushed and polished stainless-steel bracelet, a calfskin strap or an alligator leather strap with a satin finish. The case size, coupled with the automatic movement, makes the Carrera Lady a contemporary watch that stands out from the avant-garde Swiss watchmaker’s other ladies’ timepieces. The 36 mm case is larger than those of the women’s watches that TAG Heuer generally creates, but is ideal for a statement-making piece that is robust yet classy. These watches for elegant women are available with purple, taupe or grey alligator leather straps, while quilted calfskin straps in black or blue also give a feminine touch to the overall look. The models powered by an automatic movement are available with a taupe-coloured alligator leather strap or a stainless-steel bracelet. TAG Heuer chose this collection to present its new folding clasp for leather straps, which is thinner than previous models and gives the overall aesthetic of the watch a wonderfully refined appearance.

The caseback of the quartz-powered models is stamped with the TAG Heuer logo and collection name, along with a cross-hatched pattern that serves as a nod to the Carrera line’s motor-racing heritage. Alternatively, the mechanical-movement counterparts feature a sapphire caseback that provides an unobstructed view of the automatic calibre within.

Life in the fast lane

The TAG Heuer Carrera collection was originally introduced in 1963. Its bonds with the world of motor racing continue to drive the line, which has become one of the brand’s most popular and well-known collections. The Carrera Lady line is no different – focus, drive and a daring attitude distinguish both the adventurers who race for a living and the woman who knows what she wants to achieve and won’t take her foot off the gas until she gets it. With this Carrera collection, women can wear a timepiece that has been created just for them without compromising on state-of-the-art innovation, stunning design and a rich heritage.

Facts and figures:

TAG Heuer Carrera Ladies (Automatic)


Movement
Automatic Calibre 5, diameter 26 mm, 25 jewels, balance oscillating at a frequency of 28,800 vibrations per hour (4 Hz), 38-hour power reserve

Display
Date, hours, minutes and seconds

Case
Diameter 36 mm, case in stainless steel, fixed bezel in stainless steel, with or without 54 diamonds, domed sapphire crystal with double anti-reflective treatment, water-resistant to 100 m (10 bar)

Dial
White mother-of-pearl dial, rhodium-plated indexes and hands

Strap
Taupe perforated satin alligator leather strap or stainless-steel bracelet, folding buckle clasp in stainless steel

Facts and figures: TAG Heuer Carrera Ladies (Quartz)


Movement
Quartz

Display
Date, hours, minutes and seconds

Case
Diameter 36 mm, case in stainless steel, fixed bezel in stainless steel, with or without 54 diamonds, domed sapphire crystal with double anti-reflective treatment, water-resistant to 100 m (10 bar)

Dial
White mother-of-pearl, grey or purple dial with rhodium-plated indexes and hands, blue or black dial with rose gold plated indexes and hands

Strap
Taupe, grey or purple perforated satin alligator leather strap, blue or black calfskin strap or stainless-steel bracelet, folding buckle clasp in stainless steel

About TAG Heuer

In 1860, at the age of 20, Edouard Heuer founded his watchmaker’s workshop in the Jura Mountains of Switzerland. Creating the Mikrograph in 1916, sponsoring Formula 1 teams in the 1970s or launching the first luxury connected watch in 2015 are just a few examples of the major technical innovations, ultimate accuracy and passion for disruptive design that define our unique spirit. Headquartered in La Chaux-de-Fonds, TAG Heuer operates in four production sites – mastering the whole watchmaking process – and is represented on all continents through 4,500 points of sale, including 170 TAG Heuer boutiques that are now directly available on www.tagheuer.com in selected countries. TAG Heuer timepieces are designed for those who love challenges. Our influence is enhanced by our unique communication based on three pillars: sport, lifestyle and heritage, embodying our legacy and DNA. Our partnerships and ambassadors illustrate our open-minded and open-door culture, with the most prestigious and avant-garde names teaming up with TAG Heuer: the Red Bull Racing Formula One team, the Formula 1 Monaco Grand Prix, the Formula E championship, the biggest football leagues in Europe, the Americas and Asia, Manchester United, trendsetter Cara Delevingne, and actors Chris Hemsworth and Patrick Dempsey.

#DontCrackUnderPressure is much more than just a claim – it’s a state of mind. Find out more at www.tagheuer.com